One to One Marketing

Compelling, innovative one to one marketing involves these four steps:

Step 1. Mail

Send personalized, variable printed mailers directing the recipient to visit their own personal web landing page (called a Personalized URL or PURL) to receive a special gift, information or other compelling offer.

Step 2. Personalized Web Page

Recipients log on to their personalized web landing page that has unique content. Each personalized web page is specific to the individual that it is named after (IE: FirstnameLastname.yourcompany.com) and is designed to provide a personal experience for the visitor.   In addition, this gathers information about visitors for your organization.

Step 3. Email Response

Recipients receive a confirmation email response and instructions or information on receiving their promotional offer.

Step 4. Track and Measure

Unlike regular websites, Personalized URLs (PURLs) are 100% trackable.  When your recipient logs on to their custom page, their action is tracked for you to view. By accessing your dashboard, you will receive live, accurate campaign data.

Pass warm leads to your sales force and analyze statistics for ROI analysis. Receive timely, relevant data that has been unobtainable until now!

Are you ready to begin? Contact us* for a consultation and learn how one to one marketing can work for you!